Google Analytics is an absolutely crucial element of any website. It’s a free tool from Google which provides valuable insights into how much traffic your website gets, where it comes from and how users interact with your website.
Why Install Google Analytics On Your Website?
I’m so passionate about every website owner using Google Analytics, even if you don’t understand all the features that it offers. It’s great to have a beautiful website but if you have no idea if you’re getting 1 visitor a day or 100,000 visitors a day then how can you define a successful online marketing strategy?
Not only does Google Analytics tell you how many visitors come to your website, but they can tell you how many pages they visit, how long they spend on your site, what cities/countries they are in, what devices they are using and even things like what internet browser they are using and who their internet provider is!
Some of the key data I look at for my own blog and my clients are of course visitors and pages viewed, sources, search queries, site content (including landing pages and exit pages) and site search (you can get some great data here to help inspire your blog content!). I’ll do a whole separate blog post on this later as there are so many great sources of data to keep an eye on once you’ve installed Analytics on your website.
How To Set Up Google Analytics On Your Website
Google Analytics is also super simple to set up. If you have a WordPress website, I recommend installing the Google Analytics By Monster Insights plugin. Once you’ve done that, head over to Google Analytics and follow the set up instructions. Once it’s complete, you’ll be given a unique tracking code and a number that starts with ‘UA-‘.
Depending on what you’re using to add Analytics to your website, you’ll either need to add the tracking code or simply input the ‘UA-‘ code.
Once you’ve added the code, check that it’s in the correct place on your website. It needs to appear before the closing header tag on your website. If you’re using a plugin, it should take care of all of that for you. To check this, right click on your website and choose ‘view page source’. A new window will open and you can see all the code behind your website. Press Ctrl-F and search for ‘UA-‘ to find the Analytics code. Then do a search for ‘/head’ and make sure that is lower down than the Analytics code.
Now you should start to see traffic coming through on your Google Analytics account in the next few hours or day. If you want to find out where on the internet your users come from, click on Acquisition and then Source/Medium.
You’ll be able to see exactly where your traffic is coming from – whether it’s organic (people clicking on Google search results), from social media, other search engines like Bing or Yahoo, or from other websites which are linking to your website. You can also see what kind of split there is between the different sources, so you can see if you get most of your traffic from social media, Google searches or referral websites.
If you have any goals that you want to track on your website, for example a pdf download, a purchase or the completion of a contact form, make sure you set up conversions on Google Analytics in the Admin section.
If you need help setting up your Google Analytics account or tracking your goals, feel free to get in touch with me and I’d love to help you!