You may think setting up a Facebook page is as easy as pie, but there are several key elements that you don’t want to miss. Having a well-optimised Facebook book will help to attract and retain your audience, so make sure you add these 10 essential ingredients if you want the perfect recipe to a successful and engaged Facebook page. 1) Have A Recognisable Profile Picture Your profile picture needs to be instantly recognisable. The obvious choices are your logo or a picture of yourself if you are the face of your brand. Don’t change your profile picture every 5 minutes either; it can be very confusing for users, especially if the images you use are not synonymous with your brand. 2) Use Quality Cover Photo Having a low resolution cover photo, or a badly fitting one is not a good idea. 851×315 is the optimal size for a Facebook cover photo, but bear in mind that on a mobile device, this may get cut off on the edges so if you’re going for a mobile target audience, don’t have any key information towards the sides of the image. Canva is one of my favourite tools and is great … Continue reading 10 Essential Ingredients For A Successful Facebook Page