Everyone knows that having a well optimised website is crucial for ranking well in search engines like Google and Bing. But how do you do this, especially as a small business owner who probably doesn’t have the right knowledge or enough time to work on your website’s SEO?
As a digital marketer who works on SEO for Perth businesses, here are my 10 top SEO tips for your website.
1. Search Console
Having a website and not signing up for Google’s Search Console (formerly known as Webmaster Tools), is like creating the most amazing shop front and putting it in the middle of nowhere so your customers will never find you. Search Console allows your website to ‘talk’ to Google and it’s also where Google will tell you if there are any problems with your site so it’s well worth doing.
2. Install Google Analytics
What’s the point of a website if you aren’t keeping track of how many people are coming to it? Google Analytics tracks all visitors to your website and stats like where they come from, how long they spend on your site and what pages they visit. It has an absolute ton of data which will help you see where your site is doing well and where it can be improved.
3. Include Text On Your Home Page
So many websites these days have image heavy home pages and this really does nothing for your SEO. Add at least 200-300 words to your front page to help your organic rankings.
4. Fresh Content
Google loves fresh content but you don’t want to be constantly changing pages for the sake of change. One of the easiest ways to have fresh content on your site is to add a blog to your website. You can create regular content on here that is targeted to your services, products and audience.
5. Mobile Friendly For Mobile Rankings
If you want to rank well on mobile search, you need a mobile friendly site. You can see if your site is mobile friendly here. If not, speak to your web developer ASAP!
6. Write For Your Readers…And Search Engines
Google is constantly telling us to write for our readers, but we mustn’t forget that search engines read our content too. Don’t stuff your paragraphs and headings with keywords right, left and centre but do make sure that search engines are easily able to work out what your website is about.
7. Create Evergreen Content
Evergreen content is content that doesn’t really or ever change. By having evergreen content, you can target key search terms around your products and services that could end up ranking well organically for years. Think about FAQs you often get from your customers and these are often good topics for evergreen blog content.
8. Have A Google My Business Page
Ranking well for local search terms is where the state of search is at, so start or claim your Google My Business page. A listing with an address is ideal if you have a business address but if you only have a PO Box or visit your clients, you can alternatively create a brand page which won’t divulge your private address.
9. Get Google My Business Reviews
Having positive reviews on Google My Business can help your rankings in the local map results, so don’t be afraid to ask your clients to review you on Google My Business.
10. Include Alt Img Tags
If you are using images on your website, don’t forget to make use of the alt tags, where you can add keywords which are relevant to your site (and preferably the photo too!).