Yes, you read that right – I’m going to talk about 10 things I hate about Google AdWords. Don’t get me wrong – I LOVE Google AdWords. It’s an amazing platform for many businesses (not all businesses though) to drive quality traffic to their website and result in sales. However, it’s also a platform when not used correctly, can result in business owners getting frustrated at the lack of quality leads, poor conversion rate and, the thing that hurts the most, a complete waste of money. So here are 10 things I hate about Google AdWords: 1. Search Network With Display Select This is the default campaign setting when you set up a new search campaign. If you don’t know any better, you’ll trust Google and leave this setting as is. But this will result in a massive waste of money as your ads will appear not only in the search results, but also across the display network – on random websites in random places – where no one is actively looking for your product or service.   2. Overspending Did you know that Google is able to bid up to 20% more per day than your set daily budget? … Continue reading 10 Things I Hate About Google AdWords