Google Analytics is one of the most important tools you need to be using if you have a website. But when you log in, you may be overwhelmed with the myriad of statistics, tables, pie charts and percentages you’re presented with. You know that you should be checking how many people visit your website, how long they stay on it and how many pages they visit, but what if you want to dig a little deeper? Here are 5 important metrics you should be checking on Google Analytics every month.   1. Acquisition – All Traffic – Source/Medium The first thing to check each month is where your traffic is coming from: is it from Google, Bing, social media channels or other sources? Organic traffic is very important because then you know that you’re appearing on those all-important search results pages. You also don’t want all your traffic coming from social media as if these platforms change how you reach your audience you may be faced with a decline in traffic to your website. Look through all sources for referral traffic from other websites. Often other websites may link to you and unless you know how to regularly check for … Continue reading 5 Important Metrics You Should Be Checking On Google Analytics Every Month