Have you set up your own Google AdWords account and started running ads on the Google Network? Chances are you aren’t enthralled by the results and possibly the costs either. You may have expected to pop an ad up, throw some money at it and watch the sales come flooding in. But when that doesn’t happen, you lose faith in Google AdWords, throw your hands in the air and assume it doesn’t work or it’s too expensive. However the reality is probably much further from this. Here are the main reasons why Google AdWords may not be working for you – and what you can do about it. 1. AdWords Express When you went to open your Google AdWords account, did you set up an AdWords Express account? AdWords Express is designed for small business owners to set up and run their own campaigns but it is a very simplistic version of AdWords and doesn’t give you anywhere near the amount of control as a regular AdWords account does. This can result in you wasting your precious marketing dollars and thinking that AdWords doesn’t work. 2. Default Settings If you’ve set up a regular AdWords account – well done! However, did … Continue reading 5 Reasons Why Google AdWords Isn’t Working For You