I’ve had a lot of enquiries lately for Google Ads. Yay! I love running Google Ads. But I have to say, I haven’t recommended it for everyone. There are a lot of people who seem to think that Google Ads will be the be all and end all solution to their business to get more customers, whether that’s buying some skincare products or enquiring about building a double storey house. I wanted to share some insights on this, so here are 5 important things all business owners need to know about Google Ads.   5 Things All Business Owners Need To Know About Google Ads   1. Google Ads Is NOT A Magic Wand For Your Business Google Ads will never be a magic wand for your business. If you’re struggling to get people to buy or enquire, chances are, Google Ads is not going to solve your problem completely. You need to look at WHY people aren’t converting and work out how to change that. It could be your website isn’t clear enough, it’s too slow, it’s not secure, your copy doesn’t scream ‘BUY ME NOW’, your contact form isn’t working, or myriad of other on site problems.   … Continue reading 5 Things All Business Owners Need To Know About Google Ads