I know, you’re thinking ‘what on earth is she talking about?’! But bear with me. I was thinking about it the other day on one of our trips (read full day excursion) to IKEA. There are so many reasons why SEO is just like IKEA. It’s a love hate relationship to start with –we all love IKEA. The idea is so simple – go in, find what you want, grab a coffee and head back home. But is it ever that simple in reality? Nooooo. It is not. And especially if you have kids, an IKEA trip can be the day out from hell. Just like SEO – we think we go in, update our Yoast settings and wham bam, top of Google! But really there is so much more to it than that, which you only really discover once you’re in too deep and it’s too late to get out! Here are 6 reasons why I think SEO is just like IKEA.   Everything is in A Different Language All the products in IKEA have random Swedish names. No-one actually knows what they all mean and I’m sure IKEA have probably snuck a few jokes in there somewhere … Continue reading 6 Reasons Why SEO Is Like IKEA