If you’re a newbie to Google AdWords, you have probably worked out at least one thing – it’s not the easiest platform to pick up! You can’t just log in, set it up and leave it to run itself. There are complicated settings and countless options for keywords, ad types, ad extensions, bid adjustments and so much more. It’s so complex that I wouldn’t blame you if you took one swift look at AdWords and subsequently abandoned all hope and never logged in again. However, with a little preparation and background knowledge, you can avoid these 7 rookie mistakes that every Google AdWords newbie makes.   Rookie Google AdWords Mistake #1 – Running AdWords Express If you’re new to AdWords, you may have had advice to use AdWords Express instead of the ‘normal’ Google AdWords. This may seem like the simpler option but AdWords Express is much harder to control. The settings in AdWords Express are extremely limiting and your ads can end up showing for all sorts of irrelevant search terms. This, in turn, means your ads are showing to people who are just not interested in your products or services. As a result, your return on investment (ROI) … Continue reading 7 Rookie Mistakes Every Google AdWords Newbie Makes