We all know that you can’t run a business on your own.
It’s impossible to be a master of all trades, so sometimes you need to find a great team of professionals to help you.
Throughout this series, I’m going to feature some awesome fellow bosses who can help you in your business – from accounting to advertising, marketing to virtual assistants, business coaches to graphic designers, and everything in between.
This month, I spoke to Liz Green from Whizbang Writing.
What’s your business and what do you offer your clients?
I’m a copywriter and my business is WhizBang Writing. I write compelling SEO website copy that helps businesses and brands grow by nurturing their connection with their ideal clients. I help make websites easier to read, easier to find and easier to connect with.
How did you get into your industry/niche?
I started out as a copywriter in 2017 after completing a degree in Professional Writing and Publishing as a mature age student. I was looking for a way to use my degree, then discovered the world of copywriting through the Hot Copy podcast with Kate Toon and Belinda Weaver.
What made you start your own business?
As mentioned above, I was search for a job that would give me a chance to write full time. As someone in their late 40s, I was struggling to find a role. After turning down an invitation to return to my old workplace in my old role (not specifically writing related) I decided to hone my copywriting skills and start my business.
What’s your most popular service/product and which one is your favourite?
I love to write websites and I specialise in SEO and UX writing. Happily, these are my most popular services. I’m also being asked to do more email sequence writing, so am becoming more interested in this area. I love writing blogs but don’t do as much of this.
Do you get asked any really common questions in your business?
What’s SEO? ????
What did you want to be when you were growing up?
An actress and a writer.
How do you stay organised in your business? Any top tips for fellow bosses?
I’m big on lists and processes. I like to plan out my schedule on a large desk jotter – something about spacing it all out and making it larger than your average desktop calendar helps me feel organised.
Do you have any habits that you think contribute to your success?
I think listening is a greatly underrated skill. I’m always trying to be a better listener so I learn as much as possible from the people I talk with.
What’s the one thing you wished people knew about what you do?
All writing is not the same! You might write beautiful fiction or compelling articles but copy or content for your business is focused on different things – primarily – your customers. So your skills etc are only relevant if presented in a way that illustrates their benefit to a potential client.
What’s your favourite thing to do when you aren’t working?
I love to get outside and walk in nature. I also love to curl up and read or watch some twisty turny crime fiction! And I’m totally addicted to all sorts of podcasts.
Any upcoming events or things you want to share with us?
On November 16, I’m collaborating with Amee Triscari from Juicy Creative and Kerrie Allen from Gameface to run a punch-packing workshop that combines branding, blogging and Pinterest.
Find Liz online at:
Facebook – https://www.facebook.com/WhizBangWriting
Instagram – https://www.instagram.com/whizbangwriting/
Twitter – https://twitter.com/whizbangwriting
LinkedIn – https://www.linkedin.com/in/lizmgreen/
Website – https://www.whizbangwriting.com/