If you run a business, you’ve probably asked yourself at some point, which is right for your business – Google Ads or SEO? The short answer is that BOTH can be useful, but which one you should implement first will come down to several factors. These factors include what your budget is, what shape your website is in, and what you ultimately want to achieve in your business (for example your strategy might be very different if you want to build a personal brand vs promoting a short term sale). To help you work out which is right for your business, Google Ads or SEO, first you need to understand exactly what each one is, and what they can offer your online presence. What is Google Ads? Google Ads is a form of paid online advertising. Ads can appear on the search results page when you look up something on Google search, or they can appear across other sites that belong to Google’s display network (news websites, blogs, etc.). For a super quick overview on how Google search ads work, watch this 2-minute video from Google: When people click on your ads, you pay a (usually small) amount to Google … Continue reading Google Ads Or SEO – Which Is Right For Your Business?