Whenever I take on a new client, whether it’s for SEO or Google AdWords, I always check and see if their Google Search Console account has been set up and optimised. And I’m always surprised at how many people have not set up their Google Search Console. It’s a key tool which every website should have set up from the moment they launch, but so many people don’t do this. It’s probably more a lack of knowledge when it comes to web designers, as their focus is on building the website and making it look good, whereas an SEO wants to make your website get loved by Google. This is where Google Search Console becomes invaluable. So What Is Google Search Console? Google Search Console used to be known as Google Webmaster Tools. Google changed the name back in 2015 as it wanted the tool to be more widely used by website owners. With a name like Webmaster Tools, it conjured up images of being super technical and needing some fancy pants geek to understand what it was and how to use it. It’s an essential tool for every business owner that has a website. It’s completely free to use … Continue reading What Is Google Search Console?