A big thanks to Carma Levene from Carma The Social Chameleon for sharing her tips with us about how to decide which social platforms to use for your business.   There are so many social media platforms and only so many hours in the day! And if you’re a business owner, marketing is only one task on a to-do list that some days seems insurmountable. So how do you choose where to focus your time and effort when it comes to social media? The short answer is you need to be where your audience is and maintain your efforts there. But the long answer is a bit more complicated. Read on and I’ll explain. The Personality of Social Media Platforms Each social media platform has its own dominant demographics, so if you know who your customers are, you can make some informed decisions about which platforms they will spend their time on, allowing you to concentrate your effort where it’ll have the highest chance of success.   Facebook Facebook is used by almost everyone. There are more than 2.23 billion monthly active users, so there’s a good chance your target audience is there. There’s no wonder many businesses maintain a … Continue reading Choosing A Channel – How To Decide Which Social Media Platforms To Use For Your Business