Remarketing in Google Ads is one of the most powerful paid tools you can use for your business. If you’re paying for Google Ads already, you should definitely be running a remarketing campaign. Often called retargeting, remarketing is a way to get in front of people who have already visited your website, and keep your brand front of mind.   How Does Remarketing Work? It’s pretty simple actually. A snippet of code is added to your website which then tracks everyone who visits your site. You can also use your Google Analytics account to set up remarketing lists directly within Google Analytics without having to add the Google Ads remarketing code to your site. Once people are on your remarketing list, they can be served ads that appear on other websites as they browse online.   How Much Will It Cost Me? Most remarketing campaigns don’t spend a huge amount of money. This obviously depends on how many people you have on your remarketing list and how much they engage with your ads. Typically, a remarketing campaign for a small to medium size business in Australia will cost you around $25-100 per month in ad spend (+GST as Google now … Continue reading What Is Remarketing In Google Ads?