If you’re considering running Google Ads, you’re probably asking yourself “what types of Google Ads campaigns should I run?”. There are currently 7 different campaign types available in Google Ads, and it can be overwhelming to try and figure out which one might be best for your business. Let’s take a look at these different types of Google Ads campaigns and when you might want to run them for your business. The Different Types Of Google Ads Campaigns Search Campaigns Search ads appear when people type a search term or phrase into the Google search bar. This campaign type is ideal when you are selling a product or service that people are actively searching for. Use this when: you want potential customers to find your business on Google search Display Campaigns Display ads are show across the Google display network (a network of millions of websites that are signed up to show ads from advertisers on Google). You can show ads to specifically defined audiences, such as people who have been to your website already (this is called remarketing/retargeting), people who have specific interests, people in certain locations, and a whole host of other custom settings. Use this when: you … Continue reading What Types Of Google Ads Campaigns Should I Run?