When it comes to SEO, nothing is more frustrating than a one-page website. They might be all the rage and the ‘in thing’ to do, but trust me, if you want to rank well on search engines like Google, just don’t go near them.
Here are just a few reasons why you should avoid a one-page website.
Only One Chance To Rank
As the great Kate Toon says, ‘every page on your website is another ticket in the SEO lottery’.
If you’ve just got one page, guess how many tickets you have? That’s right, just the one.
Multiple pages allow you to target multiple keywords, giving you more chance of ranking on search engines like Google.
Slower Load Times
If you’ve got an especially long one-page website, it can take much longer for your website to load. Lots of photos and videos? Say goodbye to your speed and hello to losing visitors.
High Bounce Rate
When you’ve only got one page on your website, there is nowhere else for people to go. That means your bounce rate is going to be through the roof.
Bounce rate is a great metric to check what content people are engaging with and what content turns them off. Having one page means you have no idea if people are engaging with what you have or not.
Lack Of Specific Content
Having one page means you have to throw all your content at it. And unless you want a website which infinitely scrolls, your content is probably going to have to be pretty low-level.
We all know that Google loves content which is rich and answers people’s questions, so not having specific and detailed content split across relevant pages is going to hurt your SEO.
Link Building Limitations
There are two kinds of links your website needs – links on your website to your own website (internal links) and links from other websites to your website.
When you have one page website, there is no way to link to other pages on your site – because you don’t have any!
Likewise, when it comes to building links to your website from other websites, there is only one page you can link to.
Search engines prefer a diverse backlink profile and not all links going to your homepage. If your website only has one page, you can’t build any other links at all.
If you’ve got a one page website with thin content at the moment, I’d highly recommend moving it over to a website with multiple pages. Chat with me about how to do this and how this could help your SEO.
Get in touch online now or email me at firstname.lastname@example.org.