Installing Google Analytics on your website is fairly straightforward, no matter what website platform you’re using. But after you’ve added the code to your website, do you know what you need to do with it? One of the most important things you should be doing is tracking all your conversions in Google Analytics. But do you know what kind of conversions you need to track and why you should be tracking conversions in Google Analytics?   Why You Should Be Tracking Conversions In Google Analytics Knowing what actions people are taking and when is crucial if you want to improve your online marketing efforts. It’s also of key importance if you want to track the performance of your marketing campaigns, whether they’re online or offline. If you’re doing any kind of advertising, whether free or paid, online or offline, chances are people will come to your website. And when they do, you want to know exactly what they do while they are there. Are they bouncing off it within a few measly seconds? Are they just clicking on one or two pages? Are they spending a few minutes looking around, visiting multiple pages to find out who you are and … Continue reading Why You Should Be Tracking Conversions In Google Analytics