If you’re running Google Ads for your website, you need to track conversions. Tracking conversions is the absolute best way to know what’s working in your campaigns and what’s not. So here are some of the key types of conversions to track in Google Ads to help you know what’s... read more →
Jul
29
Jul
03
Are you wondering if it’s time to hire a Google Ads expert to manage your campaigns? It’s sometimes tricky to know when it’s worth paying someone to take on something you’re already doing, even if you know it could be done better. Trust is a huge part of outsourcing so... read more →
May
28
When it comes to common misconceptions about Google Ads, I’ve really heard it all. But today I’m going to bust these myths about Google Ads once and for all. Because there are a lot of them, and many of them come up over and over again, either in online group... read more →
Apr
24
Probably the number one question I get about Google Ads is ‘how much should I spend on Google Ads?’. While there is no one right answer to this question, here are my insights as a Google Ads specialist into how much you might need to spend on Google Ads to... read more →
Mar
30
When it comes to running campaigns in Google Ads, you need to know if they’re working for your business. And there’s no better way to measure how well your campaigns are performing than by looking at how well they convert. But wait, what are conversions, and how do I track... read more →
Feb
28
If you’re considering running Google Ads, you’re probably asking yourself “what types of Google Ads campaigns should I run?”. There are currently 7 different campaign types available in Google Ads, and it can be overwhelming to try and figure out which one might be best for your business. Let’s take... read more →
Jan
05
When it comes to SEO tips for 2021, where should you start? There are so many factors when it comes to getting your website to rank on Google and other search engines (yes there are other search engines out there!). Too many to cover in just one post. So here... read more →
Aug
28
If you run a business, you’ve probably asked yourself at some point, which is right for your business – Google Ads or SEO? The short answer is that BOTH can be useful, but which one you should implement first will come down to several factors. These factors include what your... read more →
Jul
10
Remarketing in Google Ads is one of the most powerful paid tools you can use for your business. If you’re paying for Google Ads already, you should definitely be running a remarketing campaign. Often called retargeting, remarketing is a way to get in front of people who have already visited... read more →
Apr
20
No doubt you’ve read a million social media posts, blogs, articles and emails about how to get your business through the current coronavirus pandemic. Some people are telling you to pivot your business, others might think shutting down temporarily, or even permanently, is the best solution. But if you’re wondering... read more →
Mar
06
When you’ve been working on your SEO for a while, you might notice something. Despite updates to the Google algorithms, new plugins popping up every 2 minutes, and ‘experts’ telling you their predictions for SEO for the future, SEO doesn’t actually change drastically overnight. Sure, things evolve when it comes... read more →
Nov
05
Can you believe it’s that time of year already? We’re counting down the days until we ring in the new year and officially enter the year 2020. I remember when that sounded so ridiculously futuristic and now it’s less than 2 months away! While looking ahead to the new year,... read more →