If you’re running Google Ads for your website, you need to track conversions. Tracking conversions is the absolute best way to know what’s working in your campaigns and what’s not. So here are some of the key types of conversions to track in Google Ads to help you know what’s actually resulting in leads or sales for you.
Once you’ve worked out which types of conversions are relevant for your business, head over to my blog about how to set up conversion tracking in Google Ads.
7 Types Of Conversions To Track In Google Ads
#1 – Online Purchases
First up, it may seem obvious, but if you sell anything on your website, track what you sell!
Knowing what people are buying, and how much they are spending can help you enormously when it comes to managing your campaigns effectively.
How to implement: Follow instructions from your e-commerce platform, or set up one click e-commerce tracking in Google Analytics, then import the transactions goal to Google Ads.
#2 – Form Submissions
Got a contact form on your website? Or a lead form? Or any kind of form?
Track form submissions as conversions!
Knowing what forms are being completed is important, not just for Google Ads but all sources of traffic.
How to implement: set up a unique thank you page for each form and track visits to the URL as goals in Analytics, then import to Google Ads.
#3 – Clicks To Call
If you have a phone number on your website, ensure it’s clickable.
1 – so that people can call you directly from their phone when browsing on a mobile device
2 – so that you can track clicks to call!
How to implement: set up Google Tag Manager and use the relevant tags and triggers to track clicks on all phone number links, then set up an event tracking goal in Analytics to match your parameters from Google Tag Manager, and finally import the goal to Google Ads.
#4 – Clicks To Email
Just like the click to call, you can (and should) track clicks to email if you have an email address on your website.
Even if you have a contact form, some people will choose to email instead if there is an email address available.
How to implement: set up Google Tag Manager and use the relevant tags and triggers to track clicks on all email address links, then set up an event tracking goal in Analytics to match your parameters from Google Tag Manager, and finally import the goal to Google Ads.
#5 – Newsletter Sign Ups
Do you have an option for people to subscribe to your email newsletter?
If so, you can track sign ups just the same way as you would track form submissions.
It might not be a sale but it’s definitely a lead and could lead to sales in the future.
How to implement: set up a unique thank you page for newsletter sign ups and track visits to the URL as goals in Analytics, then import to Google Ads.
#6 – Online Bookings
Do you offer appointment bookings on your website?
Tracking bookings is a great way to see what services people are booking and tracking the value if your appointments have monetary values linked to them.
How to implement: this will depend on the booking platform you are using – check their help guides for how to track bookings as goals in Google Analytics/Google Ads.
#7 – App Downloads
Have you developed an app that people can download and use to interact with your business?
Did you know that you can track app downloads and in-app purchases?
There are different methods for iOS and Android apps so follow the relevant guides for each to ensure this tracks as you need it.
How to implement: read more on Google Ads support about app conversion tracking here.
Now you’re ready to go forth and start tracking your conversions in Google Ads!
Need help with managing your Google Ads? Let’s chat!
Want to know about my fees? Check out my Google Ads pricing.