As a business owner, I’m sure you’ve been told many, many times that you need to have a business blog. It may be something that you’ve been thinking about doing, or you may have put it on the back burner as you just don’t have the time, the copywriting skills or inspiration to do it. But there are some key reasons why having a business blog is absolutely crucial in this day and age.
Helps Your SEO
Writing regular blogs gives you the opportunity to rank on search engines for more search terms. It also gives other websites valuable content which they may link to, and that creates quality, inbound links to your website from other genuine websites.
Gets You More Customers
According to HubSpot, 60% of businesses who write a regular blog actually get more customers. And isn’t that what we are all in business for?
More Opportunity To Appear In Search Results
Targeting really specific long tail keywords on your blogs posts gives you a chance to rank on search engines for particular search terms.
Gives You Content To Share On Social Media
Every business and his dog had a Facebook page these days, but what the heck do you share on it? Writing regular blogs gives you content to share across your social media accounts and helps you to promote your business.
Helps To Establish You As An Authority
By posting regular blogs on interesting and relevant topics for your audience, you’ll start to build your authority in your industry or niche. And doesn’t everyone want to work with the best in the industry?
Gives You Email Newsletter Content
Just like blogs give you content for social media, you can also use your blogs as content for your email newsletters. That way, you aren’t just constantly hassling your database to buy from you, but you’re offering them valuable information as well.
Share Your Story
Blogs give you the opportunity to share some insights into your business and the personal stories behind the business. Many customers love to know about the faces behind the brand so this can help you form a stronger connection with your customers.
If the thought of writing your own business blogs fills you with dread, contact Cutting Edge Digital today. I love writing and as an experienced copywriter in Perth, I can help take the headache out of your business blogging.
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